Types of Digital Marketing: Guide for 2024
3 Successful Examples of Digital Marketing
September 16, 2024
Digital Marketing
Digital marketing is not just for large corporations with massive budgets. Small to mid-scale businesses have leveraged it to achieve tremendous success. In this blog, we’ll dive into 3 successful examples of digital marketing that show how smaller companies can use digital strategies to grow. These real-world cases demonstrate how focusing on a well-targeted digital marketing approach can lead to remarkable outcomes.
1. Glossier: Building a Brand Through Community Engagement
One successful example of digital marketing is Glossier, a beauty brand that skyrocketed in popularity through community-driven engagement. The founder, Emily Weiss, started as a blogger, building a relationship with her audience before ever launching a product. When Glossier entered the market in 2014, it had a solid customer base thanks to its early focus on content creation and community interaction.
The Digital Marketing Strategy
Glossier’s growth is a successful example of digital marketing through user-generated content (UGC) and social media. By encouraging their audience to share personal experiences with their products, they created trust and authenticity. Instagram became their prime channel, where users’ posts promoted Glossier more than traditional advertising ever could.
Takeaway
This is a great example of digital marketing success rooted in customer relationships. Glossier focused on building a community where customers felt involved and heard.
2. Beardbrand: Turning a Niche into a Movement
Another successful example of digital marketing is Beardbrand, a company that catered to a very niche market—bearded men. Eric Bandholz created Beardbrand in 2012, starting as a blog and YouTube channel offering grooming advice for beards. This niche focus and strategic use of content and SEO helped them grow from a modest blog into a million-dollar business.
The Digital Marketing Strategy
Beardbrand’s strategy is an excellent example of digital marketing success. By creating valuable content and optimizing it for SEO, they became a go-to source for all things related to beard care. They also used email marketing to build deeper relationships with their audience, offering tailored grooming advice and product recommendations.
Takeaway
Targeting a niche market and providing value through content is a winning example of successful digital marketing. By becoming an expert in their niche, Beardbrand attracted a loyal customer base.
3. MVMT Watches: Crowdfunding to Digital Success
MVMT Watches is a perfect example of digital marketing success on a mid-scale. Founded in 2013 by Jake Kassan and Kramer LaPlante, they used crowdfunding to get their initial funding. However, their real success came through a mix of social media marketing and targeted ads. MVMT Watches grew into a global brand before being acquired by Movado for $100 million.
The Digital Marketing Strategy
This is a classic example of successful digital marketing, with a heavy focus on social media and influencer marketing. MVMT partnered with influencers to create lifestyle content around their products, resonating well with millennials. Facebook ads also played a crucial role, using well-targeted campaigns to convert potential buyers into loyal customers.
Takeaway
MVMT’s strategy is a clear example of how digital marketing can take a business from small-scale crowdfunding to massive success. Social media and influencer partnerships are essential for modern branding and customer acquisition.
Conclusion:
Each of these cases is a successful example of digital marketing for small to mid-scale businesses. Glossier focused on community engagement, Beardbrand utilized content marketing and SEO, and MVMT Watches leveraged social media and influencers. Their success stories show how impactful a well-crafted digital strategy can be.
At Pace Digital Solutions, we believe every business can become the next successful example of digital marketing with the right strategy. Contact us today to learn how we can help your business grow.
Share This :
